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25 WAYS TO IMPROVE YOUR RADIO STATION TOMORROW by Mike McVay

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***THERE ARE ONLY 2 COPIES OF THIS ITEM REMAINING***

If you're not already #1 in your market, this seminar will help you get there. If your station does already have great ratings, you'll learn how to squeeze out another half-point or more.

  • How to create station's Music Essence
  • What to do if you can't afford music research
  • Instant Gratification
  • Branding your station with special programming
  • The advantage of super-sizing
  • Exactly which songs to pre-promote
  • Creating & Marketing Unique Benefits
  • Usage Explication
  • Information Presentation
  • Discretionary Time Information
  • Regional News Differentials
  • Exactly what your newscasts should focus on
  • Playing the Arbitron/Rajar/BBM Game
  • Single most important topic for women listeners
  • A great, easy-to-sell feature for AC stations...that you can produce free!
  • Listener Advisory Panels
  • Chatter Control
  • Clutter Busting
  • Marketing Timing
  • New Listener Magnets
  • TSL-Driving Contests
  • How to hire new talent
  • Creating Stationality
  • How to "win in the hallways"
  • Special Bonus: Dan O'Day reveals a secret Rick Dees does not want his audience to know!

(Two Compact Discs)

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Product Reviews

  1. Like getting to sit down with a world-class PD

    Posted by Scott Michaels

    Very good! Sort of like getting to sit down with a world-class PD and let him teach me. It's the kind of learning you don't get in Ironwood, Michigan. It dramatically changed my management style and how I do day-to-day tasks.



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